I design systems.
Then I build them.
I lead creative visions by shaping brand voice and visual identity, while engineering the technical architecture that powers them. I move from idea to interface to production without losing clarity.
Philosophy
"Great products succeed not just by how they work, but by how they feel and communicate. I keep everything sharp, simple, and purposeful."
Professional Path
Creative Director — ETTA Solutions PLC
Leading the creative vision by shaping brand voice, visual identity, campaign concepts, and content strategy. Ensuring every product surface across the ecosystem communicates clearly and stays on-brand.
User Experience & Graphic Designer — ETTA Solutions PLC
Architected interface optimizations for the Zmall platform that drove a 30% increase in DAU and 40% reduction in checkout latency. Crafted the visual identity and campaign assets that scaled the brand's presence in the Ethiopian market.
Fullstack Developer (Remote) — Seb Digital Solutions (US)
Engineered scalable web solutions for US-based clients. Focused on robust API design, performance-first architectures, and seamless frontend delivery.
Founder — Zemare
Building a digital platform for worship lyric analysis. Managing the full product lifecycle from backend systems to community-focused UI.
Capabilities
Design
- Brand Identity
- UI/UX Strategy
- Campaign Design
- Content Strategy
Backend
- Go (Fiber)
- MongoDB Auth
- PostgreSQL
- REST APIs
Infrastructure
- Digital Ocean
- NGINX
- Docker
- Linux (Ubuntu)
Frontend / Mobile
- Next.js / React
- Flutter / Dart
- TypeScript
- Tailwind CSS
Education
B.S. Computer Science
Dire Dawa University (2018 — 2022)
Certifications