High-Conversion Landing Page & Integrated E-commerce Flow
Goal
Develop a high-performance landing page for Ethiopia’s leading business automation ecosystem. The objective was to transform a complex B2B offering into a frictionless "Select and Buy" experience, allowing merchants to customize their ERP packages and hardware hardware (SUNMI devices) in a single flow.
Solution
Engineered a conversion-focused architecture that guides users from education to ownership.
- Streamlined Landing Page: Designed a clean, benefit-driven layout that highlights Zoorya’s core value—ERCA compliance, real-time reporting, and multi-sector versatility.
- Dynamic Package Builder: Created an intuitive "Select Your Plan" interface (Lite, Advance, Pro) with clear feature comparisons to reduce decision fatigue.
- Hardware Configurator: Built a seamless step-by-step flow for users to pair their software subscription with the appropriate SUNMI fiscal devices.
- Localized Checkout: Optimized the final conversion step for the Ethiopian market, emphasizing trust signals and direct contact for onboarding.
Results
- Sales Efficiency: Enabled self-service package selection, reducing the manual sales cycle for standard subscriptions.
- Decision Speed: Increased user confidence through transparent pricing and clear hardware-software compatibility maps.
- User Clarity: Simplified the technical requirements of ERCA-certified systems into easy-to-understand "Plug and Play" options.